Feel Good Dentistry grew search impressions 143% and gets 38 to 42 patient inquiries a month from Google Ads.
Feel Good Dentistry is a holistic dental practice in Frisco, Texas. Its online presence was spread across disconnected pages and profiles. We rebuilt that foundation first, then added Google Ads aimed at people already searching for a dentist.
- Client
- Feel Good Dentistry
- Practice
- Holistic and family dentistry
- Location
- Frisco, Texas
- Booking
- Online, through ZocDoc
- What we did
- Branding, Website, Google Ads, Local SEO
The numbers
- +143%
- Search impressions, 12,900 to 31,350
- 38 to 42
- Patient inquiries a month from Google Ads
- $51.49
- Cost per inquiry in October 2025
Results reported for October to December 2025.
What was in the way
Weak rankings for searches that did not include the practice’s name.
Hard to find locally next to the big dental chains.
New patient inquiries that rose and fell from month to month.
What we did
Branding
A refreshed identity built around the practice’s coral and teal pattern, carried across print collateral and every online profile.
Website
A site rebuilt around booking, with ZocDoc so patients can book online, pages mapped to searches like pediatric dentist and holistic dentistry in Frisco, and a full technical tune-up.
Local SEO
Continuous on-page work and keyword groups built around each provider. By October 2025, engagement from organic search was up 49%, and organic visitors stayed on the site longest, at 1 minute 39 seconds.
Google Ads
Campaigns on high-intent local searches such as pediatric dentist near me, holistic dentistry near me, affordable dental services near me and dentist in Frisco TX. Every call and form is counted as an inquiry.
The results
Search impressions grew from 12,900 to 31,350, up 143%. Google Ads became one of the practice’s most reliable sources of new patients, bringing in 38 to 42 inquiries a month. The practice now runs on a patient inquiry system it can measure and repeat.
October 2025
21,994 impressions, 353 clicks, 42 inquiries (33 calls, 9 forms), $2,162.48 spend
December 2025
16,300 impressions, 380 clicks, 38 inquiries, a 10% conversion rate, $2,430 spend
“I’ve been talking [Z360] up to other people, including a dentist and a medical doctor I spoke to last night. I’ve seen the good work from the team and the benefits it brings.”
