Divot Board’s brand refined and its Shopify store rebuilt in 40 days.
Divot Board makes patented golf swing training equipment in Fort Worth, Texas. Two Product of the Year wins, 125,000+ golfers and a 4.7 star average. The website was the only part of the business that did not say so.
- Client
- Divot Board
- Business
- Golf equipment, direct and wholesale
- Location
- Fort Worth, Texas
- Launched
- June 2026
- What we did
- Branding, Shopify website, Content, SEO
- Platform
- Now on Z360
The numbers
- 40 days
- From research to launch
- 14
- Pages written, mapped and marked up
- 6
- Specialists on the engagement
Launched June 2026. Sales results publish here once they are measured.
What was in the way
Traffic held steady while the share of visits ending in a purchase drifted down.
Awards, patents and a 4.7 star rating existed, but a first-time visitor had to hunt for them.
People searching the brand found it. People searching the swing problems it solves found competitors.
What we did
Branding
The mark had recognition worth keeping, so we tightened it rather than replace it, then built type, color and collateral around it: business and thank-you cards, care inserts, posters, a cap and a course flag.
Shopify website
The store was rebuilt page by page, mobile first. Awards, patent, rating and customer count moved into the first screen, and product pages now lead with what the board does for a swing, with specifications below for the people who want them.
Content and SEO
Fourteen pages written, mapped to keywords and marked up with schema. Branded pages stayed intact while new content answers the swing problems the product solves.
Where it stands
Divot Board launched in June 2026 on Z360, with recurring marketing. The business owns every file, account and line of source outright: if they leave tomorrow, nothing switches off. Conversion rate, add-to-cart rate and non-branded search are now measured against the 90 days before launch.
Research and positioning
Customer interviews, competitor teardown, search demand
Brand refinement
Mark tightened, type and color system set
Design and build
Shopify rebuilt page by page, mobile first
Content and SEO
Fourteen pages written, mapped and marked up
Launch and handover
Migration, redirects and training for the team
What they own
- Refined logo and full identity system
- Brand book and source files
- Cards, inserts and a retail standee
- Rebuilt Shopify storefront
- All page copy
- Keyword map and SEO documentation
- Schema markup and technical fixes
- Branded social profiles
Hear it from Divot Board, recorded after launch.
Watch the testimonial on YouTube(opens in a new tab)
